Privacy Policy
Last updated: May 23, 2026
1. Who we are
GoDentai is operated by Alessandro Buccini (Scale Up Agency), a sole proprietorship registered in Italy at Via Garibaldi 1, 86170 Isernia (IS), VAT IT01018280949. For any privacy question: privacy@godentai.com.
2. What we collect
When you visit godentai.com:
- Analytics: Meta Pixel collects page views, button clicks, and interactions with the ROI calculator. IP address and User-Agent are hashed before transmission.
- Demo bookings: when you book a demo via our GoHighLevel calendar, we collect your name, email, phone (optional), and practice name.
- Cookies: technical cookies for session continuity; advertising cookies (Meta) for ad measurement. You can opt out via the banner.
3. Why we collect it
- Lead qualification: to answer your demo request and present a tailored ROI calculation
- Ad measurement: to measure which Meta ads drive valuable leads (Conversions API)
- Service delivery: if you become a customer, to deliver the AI receptionist service
Legal basis (GDPR): legitimate interest (Art. 6.1.f) for analytics, consent for advertising cookies, contract performance for service delivery.
4. Who sees your data
- Meta (Facebook/Instagram) — Pixel + Conversions API for ad measurement. Privacy policy
- GoHighLevel — CRM, appointment booking, voice agent platform. Privacy policy
- Vercel — site hosting. Privacy policy
- Cloudflare — DNS + DDoS protection. Privacy policy
We do not sell your data. Ever.
5. How long we keep it
- Analytics events: 13 months (Meta default)
- Demo bookings (no follow-up): 90 days, then deleted
- Customer data: 10 years after contract end (Italian fiscal law)
6. Your rights (GDPR + CCPA)
You can:
- Access the data we hold about you
- Rectify or delete your data
- Object to processing for marketing purposes
- Request data portability
- Lodge a complaint with a data protection authority (Garante Privacy in Italy)
To exercise any right, email privacy@godentai.com. We respond within 30 days.
7. HIPAA
If you become a customer, our AI receptionist (Sophia) handles Protected Health Information (PHI) on your behalf. We sign a Business Associate Agreement (BAA) at contract start. PHI is encrypted at rest, processed only on US servers, retained only as long as necessary for service delivery.
8. Changes
We may update this policy. Major changes are communicated via email to active customers and posted here. The "Last updated" date at the top reflects the latest revision.